Campaign Manager

New York, NY, United States

Campaign Manager 

 

Job Summary

The GLG is seeking a Campaign Manager to oversee event marketing campaigns for the organization to ensure they are effective and carried out according to the company’s goals.  This role will partner closely with the Event Content generation team and GLG Marketing to deploy and manage multiple multi-channel campaigns to highlight and drive attendance at GLG’s nearly 3000 yearly live and virtual events.

 

Primary duties include (but are not limited to):

  • Planning a variety of marketing campaigns to support the GLG events offering.
  • Project managing all campaigns from beginning to end ensuring they meet the target objectives.
  • Working closely with the Event and Marketing team on campaigns.
  • A/B Testing campaigns to trial new ideas for effectiveness.
  • Reporting campaign results and return on investments.
  • Making recommendations for changes and updates to campaigns and internal systems based on data and findings.
  • Working to strict deadlines and KPI’s as set by the Marketing Operations and Events leads.
  • Aligning with global stakeholders on strategy.

An ideal candidate will have the following:

  • 2-3 years’ experience working on a variety of demand generation campaigns from inception to completion.
  • Basic understanding of financial markets.
  • Strong technical and analytical ability.
  • Eye for customer experience and campaign design.
  • Marketing platform experience (Marketo preferred).
  • Strong stakeholder management experience across sales, marketing, technology and product teams.
  • Relevant industry experience gained from a similar company would be a strong advantage.
  • An ability to work to organizational deadlines and KPI’s.

About GLG / Gerson Lehrman Group

GLG’s platform connects business to expertise for smarter, faster decisions. Our clients rely on GLG’s 650,000+ member-experts and 1,800 employees around the globe to provide 24/7 insight and exceptional service within a rigorous compliance framework. Visit www.glg.it.

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EEO Policy Statement
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.