Demand Generation Manager, Corporate Markets
GLG, the world’s leading professional learning company, is seeking a growth-oriented marketer to join our Corporate Markets team in New York, NY as a Manager of Demand Generation.
The Manager of Demand Generation will lead the expanding user acquisition and engagement efforts for the Corporate Markets team, with a particular focus on reporting and marketing automation. Reporting to the General Manager and VP of Marketing, the Manager will define, communicate and execute a cohesive demand generation strategy and develop the marketing operations and analytics infrastructure to support that effort.
Focused on performance marketing, this manager will build marketing funnels and campaigns for the Technology, Industrials, and Life Sciences sales and account management teams. For some parts of the sales strategy, the goal will be industry-wide air cover to particular roles, and for others, the role will require an Account-Based Marketing orientation on key accounts. This role will also manage onboarding and top-of-mind campaigns for current customers.
Specific responsibilities include (but are not limited to):
Primary duties include:
Execute a strategy to build, grow, track, and improve the Demand Generation effort with the goal of growing marketing sourced pipeline and revenue.
An ideal candidate will have the following:
About GLG / Gerson Lehrman Group
GLG is the world's leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership of more than 500,000 members and other experts. Clients partner with GLG to address their most complex strategic challenges, make better business decisions, and advance their careers through conversations, mentorships, small group meetings, surveys, and other interactions—all within a rigorous compliance framework. Headquartered in New York City, GLG’s 1,400 employees work from offices in 12 countries.
We believe strongly in our mission- and values-driven culture. Our core values drive our success. They are: learning & curiosity, responsibility, courage, judgment, fresh perspective, service, and integrity.
To learn more, visit www.GLG.it.