VP of Marketing, Corporate Markets
GLG, the world’s leading professional learning company, is seeking a marketing leader to join our Corporate Markets team in New York, NY as a VP of Marketing.
The Vice President of Marketing, Corporate Markets, will lead the development of the marketing messaging and strategies across the Technology, Industrials, and Life Sciences verticals, reporting to the General Manager of the group. Most importantly, this person will own the voice of the customer, deep understanding of target personas, and work with sales and account management on campaigns to connect with these ideal roles.
Focused on revenue impact, the ideal candidate will bring analytical rigor, empathy for our customers, and storytelling to this growing business unit. This leader will lead the effort across content, demand generation, and product marketing, including a team within the Corporate Markets group. The VP of Marketing will own the materials and technology needed to convince customers throughout the funnel - from programs to build awareness, to sales materials and case studies, to automated campaigns to stay top-of-mind. This role will lead the strategy in applying data and scoring to existing prospects, and existing customers, communicating lead priority to the sales and account management teams. The VP will be both a great storyteller and a data-oriented revenue leader.
Specific responsibilities include (but are not limited to):
Primary duties include:
An ideal candidate will have the following:
About GLG / Gerson Lehrman Group
GLG is the world's leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership of more than 500,000 members and other experts. Clients partner with GLG to address their most complex strategic challenges, make better business decisions, and advance their careers through conversations, mentorships, small group meetings, surveys, and other interactions—all within a rigorous compliance framework. Headquartered in New York City, GLG’s 1,400 employees work from offices in 12 countries.
We believe strongly in our mission- and values-driven culture. Our core values drive our success. They are: learning & curiosity, responsibility, courage, judgment, fresh perspective, service, and integrity.
To learn more, visit www.GLG.it.