PSF APAC Marketing Manager

Shanghai, CN

APAC PSF Marketing Manager

GLG is seeking a self-motivated marketing professional to help grow client base in Asia pacific region. This role will work directly with consulting segment leadership in developing marketing material and manage campaigns

Responsibility

Content

  • Create marketing materials for targeted GLG client base, for this role, will be mainly management consultants
  • Program online/offline events
  • Liaison with counterparts in US / EMEA 

Campaign

  • Program marketing campaigns and track progress
  • Maintain and manage inventory of marketing materials
  • Work with in-country team on campaigns and content distribution
  • Lead the effort of user leads creations and CRM data management

Qualification

  • 3 year post graduation, 2 year experience in marketing, B2B side preferred
  • Past experience working in management consulting firms preferred
  • Proficient in writing / speaking in English
  • Ability to work with internal stakeholders in different offices
  • Tenacity to drive marketing efforts with internal stake holders, such as legal and tech
  • Experience in using graphic design tool and marketing platforms
  • Experience in using Excel for data tracking and reporting

KPIs and performance metrics

  • Quantitative:
    • Quarterly paid active user growth
  • Qualitative:
    • Feedback from clients and in country team about our content quality
Effectiveness at driving marketing activities in varies offices



About GLG / Gerson Lehrman Group

GLG is the world’s leading platform for on-demand professional learning. Businesses rely on GLG to learn from 600,000+ member-experts; clients look to address complex strategic challenges and make better business decisions within a rigorous compliance framework. Headquartered in New York City, GLG’s 1,500+ employees work from offices in 12 countries. Visit www.GLG.it.

Notes: GLG does not allow employees to trade public equities or debt.  All prospective new hires are required to undergo a background check.  

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EEO Policy Statement
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.