Before making a decision on a significant round of funding, a hedge fund needed to quickly understand the existing market for robotic process automation (RPA) and whether there was room to grow. The fund had a few days to understand how RPA customers evaluate their vendors and which players delivered the most customer satisfaction and ROI while keeping costs low. They also wanted to know how the market might change going forward.
The GLG Approach
GLG rapidly deployed two surveys and facilitated 14 phone consultations with RPA customers and distributors. Using a closed-loop process, the client applied insights from early phone consultations to inform survey design, and then used the survey results to inform deeper qualitative conversations.
The first survey consisted of 156 RPA customers, approximately 100 of which used the target vendor. The second survey consisted of 91 RPA systems integrators and distributors, more than half of which worked with the target vendor.
In a matter of days, GLG gave the hedge fund insights from multiple sources in RPA, giving it the clarity to answer vital questions about the industry before significantly investing.
GLG’s mixed-methodology solutions helped a hedge fund enhance its due diligence research with real-world data, allowing it to invest with the confidence that comes from true clarity.
Fast, Actionable Insights
GLG’s Survey and Client Solutions teams understood the urgency of the request and acted fast. In a matter of days, GLG facilitated 14 consultations and conducted two surveys to provide the insights the client required.
Council Member Diversity
With a large investment at stake, it was crucial to understand the target’s value from the viewpoint of multiple stakeholders.
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