A B2B technology client examined its competitive landscape and identified large, GAFA-type tech companies (e.g. Google, Apple, Facebook, Amazon) as a promising market for it to enter.
In order to decide whether to build or buy a targeted offering, the client wanted a deep understanding of GAFA companies’ pain points.
The GLG Solution
GLG recruited 14 former senior GAFA leaders to be part of this study and staffed a qualitative researcher from our extensive network with first-hand B2B technology expertise to lead a series of moderated in-depth interviews. The project team analyzed responses, identified key pain points, and uncovered future buying trends.
The project team highlighted three areas where GAFA companies struggle to develop in-house IT capabilities.
Our client used the three areas the project team identified as a lens to examine how its competitors addressed the GAFA market, helping to refine their strategy for these target companies.
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As the world’s knowledge marketplace, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.
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