Learning the specific operational procedures that drive an IT Decision Maker’s technology needs is a critical piece of understanding the opportunity for growth in a new marketplace. By using GLG to access stakeholders up and down the value chain, tech-strategy teams get real-time feedback from the marketplace that helps them effectively establish market-share in right new spaces and stay up-to-date on vendor perceptions in their existing markets.
GLG partnered with the Corporate Strategy team of a global cloud solutions provider to help them explore market expansion opportunities in the media and entertainment space.
GLG conducted a survey of 80 senior media and entertainment IT professionals to learn more about which mission-critical applications could feasibly be moved to the cloud in the next 3-5 years.
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