A team at a consulting firm wanted to understand how the automotive, manufacturing, and utility industries were planning to expand into 5G. They also wanted to measure consumer sentiment toward 5G in the context of smartphone owners and homeowners.
The GLG Solution
GLG designed and ran three B2B surveys to provide a full picture of the automotive, manufacturing, and utility markets and their plans for 5G implementation.
GLG also designed and ran two consumer surveys to measure customer sentiment and to gauge how smartphone and home-internet customers might receive an expansion into 5G.
The insights the firm received gave its research team an understanding of how 5G will affect all three industries and how consumers feel about 5G expansion. The team published these findings in a market report for IT professionals.
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