Machine Learning Data for Smart Cities

In 2018, a major software company was preparing to launch a new product that collected machine learning data for smart cities. Partnering with GLG enabled them to better understand the unmet needs of their key personas.

Tapping into the world’s largest
source of real-world expertise
To ensure successful adoption of their product, client needed to:
Identify unmet needs of target personas
Create a branding strategy to differentiate their product
Develop and test new value propositions
Reaching and Testing
Hyper-specific Audiences
Building the Brand Positioning

Client worked alongside select GLG Council Members and a branding agency to identify the unmet needs of target personas and build an effective brand positioning.

Qualitative Insights

12 phone consultations with Council Members helped the client pressure-test the brand positioning against a diverse audience in order to narrow down options.

Quantitative Survey

A 50-person survey tested the value proposition with a wider audience, providing additional quantitative insights.

Final Deliverable

Insight-driven presentation and interactive discussion
that addressed:

Existing gaps in the market
Brand positioning strategy
Adoption and go-to-market strategy

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