Matilda Ho

Founder & CEO, Yimishiji

Focus Area: Food and Agriculture

Matilda Ho is a serial entrepreneur and investor in sustainable food systems. In addition to founding Yimishiji, Matilda is also the founder of Bits x Bites, China’s first food tech accelerator and VC, which invests in startups tackling global food system challenges. Prior to entrepreneurship, she filled leadership roles at IDEO and BCG. She holds an MBA from the University of Chicago Booth School of Business.



Yimishiji is one of China’s first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.

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