In November 2019, Tesla announced the release of the Cybertruck, the company’s all electric pickup truck and the automaker’s sixth vehicle since its founding. While initial research had been conducted, GLG clients still had questions regarding consumer sentiment about electric trucks and where the luxury brand’s truck fit into the marketplace before making an investment decision.
The GLG Solution
To evaluate the marketplace for the Cybertruck, GLG conducted a survey of more than 300 pickup truck owners to gauge their opinions about the forthcoming Tesla Cybertruck. Additionally, GLG Events hosted a webcast that connected investors with a former Executive Director of Manufacturing Strategy and Planning at General Motors who analyzed the survey results and provided insight.
The insights gained helped supplement investors’ own research on the Tesla Cybertruck and helped them better understand where the electric pickup truck fits in the marketplace.
Survey of more than 300 pickup truck owners
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