A medical device company acquired a portfolio of surgical devices in Europe but lacked enough market data to drive its strategy in key European markets.
The client came to GLG looking for deep expertise from difficult-to-reach populations of surgeons and purchasers. The client’s most pressing needs included sizing the market, developing a plan to grow market share, and determining a pricing strategy.
The GLG Solution
GLG assembled a project team with deep sector experience and rigorous quantitative and qualitative research capabilities. The team included two independent leads with a combination of experience at top-tier consultancies, healthcare firms, and life sciences companies.
The team quickly completed 30 one-on-one interviews with surgeons and a large multi-country survey of 250 surgeons and administrators across eight countries. To achieve a significant sample of experts with the required expertise, GLG built a panel that combined existing experts from its network with additional custom recruiting.
The project team synthesized the findings and outlined quantitative and qualitative assessments of high-value opportunities organized by country, including a market-by-market overview of relevant medical devices.
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